Ironworks developed and implemented the shared infrastructure, and launched the first brand awareness site (www.tetra-fish.com) on schedule. The launch of the additional UPG Aquatic brand awareness sites is on track to be completed through the summer and fall of 2007 in coordination with the business timelines requested by UPG.
The solution designed and implemented by Ironworks has reduced the technical development costs of rolling out a single brand awareness web application by approximately 60 percent and shortened the timeline for launching new web sites significantly. In addition, the new solution architecture has increased UPG Aquatic’s ability to manage their own content and, through the nature of the shared infrastructure, will streamline future maintenance efforts.
This engagement also demonstrates Ironworks’ ability and commitment to “right size” the solution to meet the business, funding, and technology needs of each individual client.