MWV (formerly MeadWestvaco - Ironworks Consulting

MWV (formerly MeadWestvaco)

MWV (formerly MeadWestvaco) is a global leader in packaging and packaging solutions for the cosmetics and personal care, healthcare and pharmaceuticals, food and beverage, home and garden and media industries.

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Client:	MWV (formerly MeadWestvaco)
Technology:	Oracle Universal Content Management (Stellent) Web 2.0 technologies Verity Search J2EE development Macromedia Flash
Industry:	Manufacturing
Service:	Content Management

The Challenge

MWV engaged Ironworks with specific goals to:

Select a new web content platform to replace a 10 year old Lotus Notes solution and identify a vendor that could grow to support multiple forms of content - digital assets, web content, and document management
Address planning for an enterprise offering that can support continual growth surrounding the adoption of the content management platform across the organization
Align implementation of content management solution with rebranding efforts for corporate web property
Provide a media and feature rich web property reflective of the organization's new brand and marketing objectives.

The Solution

Facilitated objective content management selection based on the needs of various constituents across MWV leveraging Ironworks standard selection templates, processes and subject matter expertise
Provided platform planning recommendations to support MWV implementing governance, change managements, and support models for an enterprise content management offering across the organization
Implemented Oracle Universal Content Management platform in support of rebranded corporate web property, multi-lingual properties, and a corporate brand center
Redesigned and rebranded the US, China, and Brazil web properties in approximately four months

The Results

As a result of this engagement, MWV is now realizing the following benefits:

A single content management platform that allows non-technical end users to easily manage their sites
Consolidation of multiple content repositories and applications into a common web content management architecture for all sites and site managers
Governance, change management, and support plans designed and established to support continual growth and enhancement of enterprise content management platform
Better user experience via improved search capabilities and an enhanced product catalog

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